A second article in a two part series. Another interesting title. In the first article in the series: GIS: The end of the road, or just the beginning? I discussed Geospatial 1.0. Here my lens will be focused on Geospatial 2.0.

Geospatial 1.0 and 2.0 are parallel universes. One dominated by GIS technology, the other an exciting rapidly expanding new world. Both have location data at their foundation.

As with the first article my underlying theme here is: having the right conversations with the right audience.

Geospatial 2.0 .. the new kid on the block

As mentioned, Geospatial 2.0 is the same as 1.0 in that it is based on location data. But in most other ways it is quite different. Its emergence has been driven by advances in data collection technologies (sensors) and analytics (artificial intelligence). It is a world little touched by GIS.

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Geospatial 2.0 is dominated by start-ups. Self-funding and venture capital are the financial drivers. These are companies attacking verticals Geospatial 1.0 has never conquered: InsurTech, FinTech, AgriTech, PropTech, HealthTech and more. It’s the geospatial wild west, but it is a sector which will one day dwarf Geospatial 1.0. The promise of Geospatial 2.0 is the aggregation of structured and unstructured, static and dynamic data processed by artificial intelligence; providing answers to tough questions (insight) in real or near real-time.

Geospatial 2.0 has the same challenges that those in the early days of the Internet faced: not a technology challenge .. a business challenge. 

For more on Geospatial 2.0 listen to this podcast.

The right conversations with the right audience

The question is the same for those in the Geospatial 2.0 space as it is for those in Geospatial 1.0. How do we have the right conversations with the right audience?

This is business 101 but seen through a geospatial lens. Change that. Through the lens of a customer; helping them leverage location-based data to solve business problems. Our new audience care little about the source of the data, the processing of that data, complex tools to work with the data. They want an easy way to visualize the data (in a way that makes sense to them), to glean insight and make decisions. Three key word: visualize, insight, decisions.

So how do we engage in the right conversations with the right audience?

With over 20 years spent in the Geospatial 1.0 world, we set up WhyofThere to help 1.0 and 2.0 solution providers engage in the right conversations with the right audience. To that end we have built a Geospatial Business Roadmap.

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