Business Strategy & Execution
Geospatial sales, marketing and business development advice, consulting and execution
We focus on 5 areas to help drive business growth
How do you create and generate interest in products and services customers want?
We will help you create value for your customers and business, align your teams through focus and understanding of customer problems, help you explore and clearly define your target beach-head (niche you can dominate), build and execute your plan of attack.
Which niche can you dominate?
We help you understand your potential market and where you should target for greatest, fastest impact: vertical/sector/industry/department
Who are your customers and what are their challenges?
Understanding you customers is critical to business success. In particular personas, but more specifically their problems, the severity of these problems, and whether your solution can provide them a ‘better tomorrow.’
What central message do you want all the content you generate to convey to customers?
Too many organizations jump into content without having created a messaging strategy. This is your overarching strategic messaging plan or how you will communicate your value proposition: your fundamental problem-to-solution story. All content and customer communication is guided by this plan, centred on your unique selling proposition (USP) or your why?
What problem-solution stories will you share with customers?
Content is king. Actually the right content is king. Guided by your messaging strategy, we write and coach on creating the right content for targeted custmers through specific channels. We also work with sales on messaging, and telling clear, concise problem-to-solution stories.
How do you drive interest in your solution and build those all important customer connections?
Building connections with customers who have challenges you can help solve is your sales and marketing goal. We help you build those connections, through targeted channels. We both support and actively engage in the execution of your messaging strategy.