Who We Are
Geospatial Dot Connectors & Creators
Our Story
WhyofThere are a group of geospatial translators, communicators and technologists. Our focus is on the business side of geospatial.
Innovation and forward thinking have been key to our success. We began building GIS web applications in the 90’s, while most were still focused on desktop GIS. In 2009, with the release of the iPad 1, we started building mobile GIS applications.
We have developed a reputation as geospatial thought leaders.
Geospatial (meaning place on earth) remains poorly understood. Historically the focus has been on the data and the output (maps). And not on business outcomes. Geospatial is foundational to all organizations.
After all everything happens somewhere.
We help organizations view themselves through a different lens. Through the years we have encountered many problems. We’ve worked with organizations who have built solutions before understanding the problem. We’ve read wonderful strategy documents, which lack an execution plan. We’ve yawned through marketing blurb promoting products and capabilities. We’ve listened to sales pitches which never once address the customers problem. We’ve watched ‘go fast’ solutions be built, where ‘going slow .. to go fast’ was needed.
And we have helped correct each of these mistakes.
Today we are focused on Geospatial 2.0, the next and biggest leap for the geospatial industry. The promise of Geospatial 2.0 is to improve the speed and accuracy of decision-making. We live in a dynamic, rapidly changing world. These changes all happen somewhere. New sources of geolocation data and technology to analyze that data are moving organizations from reactive to proactive.
Geospatial 2.0 is disruptive. It promises a new way to tackle and solve problems. Those who will be Geospatial 2.0 successes will take a new approach. They will be forward thinkers, learning from the past, creating an exciting new future.
WhyofThere’s mission is to help those organization make that future a reality.
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